Amplicate offers a simple service that lets everyone get involved. Users can provide information about their opinions and Amplicate helps display those opinions. The site maintains lists of popular opinions so that businesses, individuals and search engines can find them. The goal is to provide a collective voice for users’ strong opinions. The opinion doesn’t have to be positive, negative responses are also recorded. Through Amplicate, many people can be heard at once. The opinion of one person can be heard and amplified along with the voices of others. Amplicate welcomes anyone and remains open to all users. The site also strives to remain unbiased, focusing on the users’ opinions rather than those of the application’s creators.
Amplicate was founded in March of 2009 by Juan Alvarez. The team remains small, including Lead Developer Wayne Moore and Media Manager Natalie Thom. Amplicate has two physical locations, one in New York City, New York and the other in London. The application was originally created to collect similar opinions in a centralized location where they can be heard in full volume. Today, the application still does this, offering anyone a platform to say what they truly think.
Amplicate provides users with a fair, unbiased place to share their opinions on almost anything. The site works by collecting opinions and using them to produce lists of hot topics. These topics can help paint a picture of what the average internet user deems important in a positive or negative way.
The Amplicate website would border on plain if it wasn’t for the hints of green and red incorporated into the design. This works relatively well considering the purpose of the site. Rather than distracting visitors with flashy graphics or banner advertisements, Amplicate gives opinions center stage. A live list is constantly scrolling down the homepage, providing positive (green) and negative (red) opinions about topics just by listing them. A running total of opinions gathered is also provided as well as a public opinion graph.
Amplicate invites users to share their honest opinions. This is often best done through anonymity. The site does not currently offer a registration form or other login options. Users can like Amplicate on Facebook, but the site does not offer any other connection features. Users can enter a term to search by and view a list of the results. The results include a like love and hate voting link along with an overview of that item and how it fairs among user opinion. Anyone can quickly stop by the site and share their opinion without registering or logging in.
Amplicate needs more users to participate to work as intended. The site also does not offer a service that would justify a subscription fee or other payment. The creators want to gather user opinion, and the best way to encourage participation is by allowing users to quickly access the necessary tools for free. Amplicate has done this well. All the user has to do is fine their desired topic and vote on it. The user can also observe currently voted on topics on the homepage and click from their to have their say about it. There is no paid membership option available at this time.
Amplicate is ideal for anyone. Any internet user that has their own opinion on anything(and who doesn’t?) can participate. There is no fee for doing so and no need to register. Users can quickly find their desired topic and vote.